BW Confidential

BW Confidential presents spa and wellness company SpaFinder’s annual list of top-10 spa trends for 2012

Leading Spas of Canada board member and director for international relations Donna Holtom talks about communication strategies for spas

US hospitality management company Hutchinson Consulting founder Lori Hutchinson talks about the dos and don'ts for marketing spas

Swiss brand La Prairie has teamed up with the Le Bristol hotel in Paris.

French spa consulting company Ressourcea founder Mireille Barreau talks about what's holding spas back

Management consultancy Xellum managing director László Puczkó talks about how spas can communicate with consumers

Health and beauty online platform Wahanda ceo Lopo Champalimaud gives his views on spas and the web

US-based spa and wellness company Spa Finder Inc president Susie Ellis on how the spa business is evolving

International Dove Spa development director Fran Hayter talks about the future of spas

Spa operator The Organic Spa president Joerg Demuth talks about how spas could draw in more consumers

Clarins combines wellbeing and luxury at its new Paris spa for My Blend

Spa design, consultancy and management company Blu Spas Inc principal Cary Collier on how spas can better communicate

A discounting frenzy has taken
hold in the spa industry.
What does this mean for the
business’ long-term health?

Guerlain has signed a licensing agreement with management company Trilogy Spa Ventures to

Consultancy Global Spa & Wellness' Hoheb on what's next for spas

Contento Marketing Group principal Nancy Griffin on what's next for spas

US-based International Spa Association (ISPA) president Lynne McNees on wellness trends

What is holding spas’ retail business back and the strategies of a few players who are getting it right

How to do better spa marketing

How to better communicate to spa consumers

What's stopping growth in the spa industry?

How the industry can better communicate to consumers

Consumers are far more savvy and educated so they are more selective as to where they spend
their money.

Sofitel senior brand manager Aldina Duarte-Ramos on how the spa industry can better communicate to consumers

Anne Specque, spa manager at the Hotel Grande Bretagne, Athens, Greece on the development of the spa industry

Wynne Business senior consultant Lisa Starr talks to BW Confidential about the obstacles facing the spa business and how she sees the industry develop…

The Chinese spa market is in full expansion mode,
but many challenges remain

The industry is lagging behind the spa consumer when it comes to communication. There is too much focus on the 45-65
generation and ‘traditional’…

Spas can start by listening to the consumer, instead of just trying to sell products.
what the consumer wants.

US-based spa association ISPA’s latest figures show that US spa sales in 2009 were down by more than 4% to $12.3bn, while the number of spa visits f…

A recent survey by Coyle Hospitality Research, New
Priorities of Today’s Spa Consumer, notes that 62% of US
respondents go online t

To boost retail sales, spa operators are being urged to think of the spa as a product, and not just a service destination. “Expecting all our retail…

Statistics from market research company STR show that in the first quarter of this year hotel spa operators may have discounted less compared with the…

We rarely see spas communicate directly to the consumer. The only communication we’re seeing in France are tour operator or travel magazines that fe…

The United Arab Emirates (UAE) real estate crisis coupled with the global economic
downturn has not been kind to the spa business in the region.

Spa operators and industry analysts concur that spas need to share data in order to develop. At the recent Global Spa Summit in Istanbul, industry pla…

The Banyan Tree spa executives say their aim is to “provide a sanctuary for the
senses with a high-touch, low-tech approach”.

Maintaining a core list of up-to-date addresses is the foundation for any effective email marketing program. A spa’s list should be made up of clien…

The Majestic Hotel in Cannes, France inaugurated its new spa, U Spa
Barrière, in partnership with French beauty brand Sisley last month.

It’s a wonder that more spas don’t offer membership given the advantages they can
bring

Washington D.C. spa Nusta reopens with high environmental standards

Spas need to find their place
in hotels both financially and
as a guest service

Has spa consulting become a free-for-all? The number of self-professed, and not necessarily experienced spa consultants has mushroomed

German skincare brand Dr Hauschka, which opened its first beauty center, the Maison Dr Hauschka, in Paris’ 11th arrondisement just over a year ago,

Japanese brand Kanebo’s new spa concept for the European market, the Sensai Select Spa, marks the beginning of an expansion strategy targeting luxur…

While most hotel spas make a portion of their treatment menu available to guests in the privacy of their room, taking the treatment out of spa can cut…

The spa industry is set to become more specialized as the market matures. “The trend in spas is similar to beauty retail: in the past you could find…

Inside Raison d’Etre’s first branded spa

A treatment menu should be consistent with the spa’s general concept. Swedish consultancy Raison d’Etre chairman and founding director Rosamond Fr…

Thailand-based spa operator Six Senses’ first location in Paris on the rue de Castiglione is a stone’s throw from the Tuileries gardens and next d…

One-third of all spa treatment revenue in Europe is generated from gift certificates, according to spa marketing company SpaFinder Europe. Spa associa…

Specialization: The jam-packed spa menu has run its course. Spas offering elaborate treatments from all corners of the globe no longer signal authenti…

Selling products may deliver high margins in spas, but retail sales are still estimated to account for only 10% of a spa’s revenues. Payot president…

Spa operators can no longer rely on a stream of firsttime visitors to grow or maintain sales. Loyal customers are becoming a priority, even for hotel …

While the first spas were rooted in health and wellness practices, more recently the pampering aspect of the business has taken hold resulting in what…

Three spa experts talk about how to better market
spas in a down economy

Be Relax, the airport spa specialist lands
in London and Munich

US spa sales, visits, locations 2007/2008

French luxury hotel chain Sofitel’s So SPA branded spa opened in an adjoining building to the St James hotel in London in July.

The hotel market is suffering and luxury hotels and their spa operations have seen steep declines since the credit crunch hit. According to Smith Trav…

Market research company STR Global senior vice president global development Jan Freitag on the performance and challenges of the US luxury hotel spa m…

Four leading wellness professionals talk about how to implement green practices for spas