BW Confidential

Singapore-based research company Intelligent Spas managing director Julie Garrow gives
her views on the development of the spa market in Asia

Consultancy Global Spa & Wellness' Hoheb on what's next for spas

Anne Specque, spa manager at the Hotel Grande Bretagne, Athens, Greece on the development of the spa industry

Wynne Business senior consultant Lisa Starr talks to BW Confidential about the obstacles facing the spa business and how she sees the industry develop…

The industry is lagging behind the spa consumer when it comes to communication. There is too much focus on the 45-65
generation and ‘traditional’…

Spas can start by listening to the consumer, instead of just trying to sell products.
what the consumer wants.

US-based spa association ISPA’s latest figures show that US spa sales in 2009 were down by more than 4% to $12.3bn, while the number of spa visits f…

A recent survey by Coyle Hospitality Research, New
Priorities of Today’s Spa Consumer, notes that 62% of US
respondents go online t

To boost retail sales, spa operators are being urged to think of the spa as a product, and not just a service destination. “Expecting all our retail…

Statistics from market research company STR show that in the first quarter of this year hotel spa operators may have discounted less compared with the…

We rarely see spas communicate directly to the consumer. The only communication we’re seeing in France are tour operator or travel magazines that fe…

Spa operators and industry analysts concur that spas need to share data in order to develop. At the recent Global Spa Summit in Istanbul, industry pla…

The United Arab Emirates (UAE) real estate crisis coupled with the global economic
downturn has not been kind to the spa business in the region.

Maintaining a core list of up-to-date addresses is the foundation for any effective email marketing program. A spa’s list should be made up of clien…

It’s a wonder that more spas don’t offer membership given the advantages they can
bring

Spas need to find their place
in hotels both financially and
as a guest service

Has spa consulting become a free-for-all? The number of self-professed, and not necessarily experienced spa consultants has mushroomed

While most hotel spas make a portion of their treatment menu available to guests in the privacy of their room, taking the treatment out of spa can cut…

The spa industry is set to become more specialized as the market matures. “The trend in spas is similar to beauty retail: in the past you could find…

A treatment menu should be consistent with the spa’s general concept. Swedish consultancy Raison d’Etre chairman and founding director Rosamond Fr…

One-third of all spa treatment revenue in Europe is generated from gift certificates, according to spa marketing company SpaFinder Europe. Spa associa…

Specialization: The jam-packed spa menu has run its course. Spas offering elaborate treatments from all corners of the globe no longer signal authenti…

The hotel market is suffering and luxury hotels and their spa operations have seen steep declines since the credit crunch hit. According to Smith Trav…

Selling products may deliver high margins in spas, but retail sales are still estimated to account for only 10% of a spa’s revenues. Payot president…

Spa operators can no longer rely on a stream of firsttime visitors to grow or maintain sales. Loyal customers are becoming a priority, even for hotel …

While the first spas were rooted in health and wellness practices, more recently the pampering aspect of the business has taken hold resulting in what…

Four spa experts tackle the issue of finding and retaining
qualified staff

Three spa experts talk about how to better market
spas in a down economy

Four leading wellness professionals talk about how to implement green practices for spas