Bringing shoppers back to the fragrance category

Brands are looking at different formats to reach new consumers, such as Chanel’s Three Moods gel perfumes, Byredo’s powder perfume with kabuki brushes and Jo Loves’ perfume paintbrushes

Fragrance brands have been accused of being out of touch with their consumers and in need of a new message to bring back shoppers to the category  

In today’s selfie-ready, image-focused society, make-up sales are soaring while fragrance is...

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