Alibaba generates $38.4bn for 11.11

This year’s 11.11 sale was also notable for the increased emphasis on livestreaming

Chinese e-commerce giant Alibaba’s 11.11 Global Shopping Festival saw sales jump 26% over last year, reaching RMB268.4 billion ($38.4bn) in gross merchandise volume.

Announcing the result, which was up from $30.8bn in 2018, Alibaba said 299 brands reached RMB100m ($14.3m)...

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