Alibaba looks to bring 11.11 to global audiences

In 2018, the 11.11 e-commerce event garnered some $30.8bn in gross merchandise volume

China-based Alibaba Group aims to take its 11.11 e-commerce Countdown Gala Celebration global in 2019, in a bid to promote the run-up to its biggest sales day of the year to a broader audience.

The online retailer and tech company...

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