Amorepacific looks to 100 Aritaum stores in US

Amorepacific's new Aritaum store in Brooklyn

Riding the K-beauty wave in the US, South Korea-based Amorepacific is aiming to have 100 of its specialty beauty Aritaum stores in the country over the next three years.

The Aritaum store concept, which was created in 2004, carries a...

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