Amorepacific partners with Lazada to boost branding, e-commerce in Southeast Asia

Amorepacific already uses Lazada's digital platform to distribute brands including Laneige and Mamonde in markets such as Singapore, Thailand and Vietnam

South Korean company Amorepacific has signed an agreement with Southeast Asian e-commerce company Lazada Group to strengthen their existing partnership and collaborate on branding, digital and retail initiatives.

The two groups signed a Memorandum of Understanding (MOU) to pursue joint...

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