The inside view on the international beauty industry
An analysis of service in skincare
May 10, 2017
Brands providing customized skincare based on questionnaires and skin
diagnostics, such as Codage, are said to offer consumers a better level of service
How in-store service can be boosted for skincare Service is still a sensitive subject when it comes to skincare. Many brands continue to lament the level of in-store service and attribute the decline in the category’s sales partly...