Athleisure trend moves into make-up, says NPD

Growth in key make-up categories coincides with the popularity of make-up as a workout essential

The athleisure trend is moving into make-up, with growth in key categories coinciding with the popularity of make-up as a workout essential, according to The NPD Group.

Prestige make-up sales grew 11% to $7.6bn in the 12 months to February...

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