The leading publication on the international beauty industry
Augmented Reality set to grow in beauty
June 24, 2019
AR, which is still in its early stages, will become more prevalent in
marketing and in how brands reach consumers.
Augmented reality (AR) is set to make its way into more areas of the beauty industry. It has already been used for a few years to allow consumers to virtually try-on make-up, especially in a bid to help overcome the...