Aveda launches in Latin America

The launch of Aveda in Brazil: Daniela Munhoz , brand manager; Amanda Le Roux, vp global Aveda; Daniel Rachmanis, president Estee Lauder Companies Latin America; Cris Dios and Itamar Cechetto, founders of Grupo Laces, and Maria Laura Santos Tarnow, general director of Estee Lauder Companies Brazil

Estée Lauder Companies (ELC) launched haircare brand Aveda in Latin America, with the opening of its first salon in São Paulo, Brazil last week.

According to Estée Lauder Companies president Latin America Daniel Rachmanis, Aveda checks all the boxes when...

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