Beautycounter names Marc Rey CEO

Beautycounter CEO Marc Rey

Clean beauty brand Beautycounter has named Marc Rey CEO, effective February 1.

Beautycounter Founder Gregg Renfrew will become the company’s Chief Brand Officer and Executive Chair.

Rey was Shiseido Americas President and CEO from 2015 to 2020. He was also Shiseido Group Chief Growth Officer from 2019 to 2020. Prior to joining Shiseido in 2015, Rey was Coty North America Senior Vice President. In March 2021 beauty brand incubator and outsourcing company Maesa named Rey an Independent Non-Executive Director of the board.

California-based Beautycounter was founded in 2011 and launched in 2013. It retails online and in brick-and-mortar through independent sellers in North America.

In April 2021, investment firm Carlyle Group acquired a majority stake in Beautycounter. The transaction valued the company at $1bn.