Black Friday drives fragrance sales in selective distribution in France

Fragrance was the star performer during this year’s Black Friday promotional period

Fragrance was the star performer during this year’s Black Friday promotional period (November 20-26, 2017), according to market-research company The NPD Group.

Fragrance sales in the selective distribution channel increased by 33% year-on-year during the period, said NPD, with fragrances...

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