Clairol uses Snapchat shoppable lens technology

Clairol claims it is the first beauty brand to use Snapchat's shoppable lens technology

Coty-owned Clairol is to use Snapchat’s shoppable lenses, which combine augmented reality (AR) with e-commerce, to enable consumers to virtually try on hair colors and shop directly via the social-media app.

Clairol claims it is the first beauty brand to...

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