Up & coming brand: Ktchn Apothecary

Instead of water, Ktchn Apothecary’s main ingredient is aloe

Headquarters: New York City, US
Launch date: 2016
Price: $40 Ktchn Apothecary claims to be an all-natural, plant-based do-it-yourself Facial Moisturizer Kit comprising pure aloe, seven facial oils, ground oats and natural beeswax.

Why it’s different: With Ktchn...

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