What are consumers looking for from their scents?

Consumers are looking for more unique scents, better quality and authenticity

BW Confidential asks fragrance houses what consumers are looking for from their scents

More unique scents, better quality and authenticity from fragrance brands are key trends seen by fragrance houses. “Consumers are looking for individuality, for juices with more...

Read the full article now!
Subscribe
459df6150d53c5af7e99067362636010G