Covergirl to open first flagship in Times Square

Covergirl claims that it is the first legacy mass brand to launch a flagship store in North America

Covergirl (Coty) will open its first flagship store this fall, in New York City’s Times Square. The 10,000ft2 (929m2) store is part of the overhaul of the Covergirl brand.

The store will feature a beauty play room with interactive elements,...

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