Digital

Arden signs up Reese Witherspoon

Elizabeth Arden has signed actress Reese Witherspoon to represent the brand. Arden describes Witherspoon’s role as a...
March 30, 2017

Social media monitor March 2017

Slice masks (which resemble slices of fruit or vegetables, such as cucumber or lemon) are expected to...
March 1, 2017

Showroomprivé to acquire Beauteprivee

Showroomprivé, the web-based private-sales platform specialized in fashion, is to acquire online beauty flash sales company Beauteprivee....
February 28, 2017

Social media monitor February 2017

Aveda’s new Tulasara Wedding Eye Masque is liked for its clever marketing. The product is inspired by...
February 1, 2017

Shiseido Americas acquires MatchCo

Shiseido Americas Corporation has acquired MatchCo, a company that uses technology to provide consumers with customized foundation....
January 19, 2017

Social media monitor January 2017

Fast beauty, similar to fast fashion, where catwalk trends are quickly translated to the high street, is...
January 16, 2017

Kérastase unveils smart hairbrush

L’Oréal-owned haircare brand Kérastase has unveiled what it claims to be the first-ever smart hairbrush, the result...
January 16, 2017

Beauty innovations at CES 2017

This year’s Consumer Electronics Show (CES), which took place from January 5-8 in Las Vegas, presented a...
January 16, 2017

Coty to acquire 60% of Younique

US-based Coty is to acquire 60% of peer-to-peer beauty e-commerce website Younique for around $600m in cash....
January 16, 2017

Social media monitor December 2016

News of Kylie Jenner’s pop-up store in San Fernando Valley, California (opened December 9) has created quite...
December 12, 2016

Social media monitor December 2016

Innovations like the multi-tasking moisturizer from Korean brand J.One Jelly Pack, which doubles as an adhesive ‘make-up...
November 30, 2016
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