Douglas launches ‘Do it for you’ campaign for International Women’s Day

German beauty retailer Douglas is to launch a campaign to mark International Women’s Day on March 8, 2018.

The campaign focuses on a film called ‘First Date’ with the tagline ‘Do it for you’ and is aimed at strengthening the self image of women and encouraging them to follow their own instincts rather than be dictated to, the company says.

The campaign will be broadcast on TV, online and feature in the retailer’s stores.

In addition to the ‘Do it for you’ campaign, Douglas will launch an influencer campaign on social media around the ‘Kiss Kit’ – a limited-edition product sold exclusively at the retailer.