Douglas launches personalized fragrance guidance on Amazon’s Alexa

Douglas Skill for Alexa is claimed to be the first app in the country to provide consumers with personalized advice on product selection

German perfumery chain Douglas has launched a service on Amazon’s voice-activated system Alexa that provides consumers with personalized fragrance recommendations.

Available to customers in Germany, Douglas Skill for Alexa is claimed to be the first app in the country to...

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