ELC names literacy initiative grant recipients

Writer and activist Amanda Gorman

The Estée Lauder Companies (ELC) has named the first-year grant recipients for its literacy impact initiative, Writing Change.

As reported, ELC and the Estée Lauder brand inked a three-year partnership with activist and writer Amanda Gorman in September. As part of the deal, ELC said it would contribute $3m over the next three years to Writing Change, an initiative that aims to advance literacy.

The grant recipients were selected based on their ability to help youth, families and diverse communities, says ELC, in addition to their collaboration efforts across the non-profit sector.

In its first year, Writing Change will focus on US organizations,  Writing Change will fund five US-based organizations including: The American Library Association (ALA), We Need Diverse Books, Girls Write Now, WriteGirl and Migizi.

Writing Change will track and evaluate grantee impact on an annual basis in coordination with non-profit partners. This includes reporting on programmatic progress across each pillar of the Writing Change program, which include access, advocacy and artistic expression in youth.

The access pillar aims to provide equal access to literacy programs, especially to communities in need, while advocacy focuses on the publication and advocacy of diverse writers to promote representation in literature. Lastly, artistic expression in youth centers on community programming that fosters creativity and a passion for artistic and social expression through writing, particularly for girls of color.  

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