Elf Cosmetics prompted by investor to sell or cut costs

Marathon Partners reportedly sent a letter to Elf stating that the company should sell or reduce costs, and appoint new directors to its board

US-based cosmetics brand Elf has been prompted by one of its shareholders, hedge fund Marathon Partners Equity Management, to sell the business or cut costs, according to The Wall Street Journal.

The report claims Marathon Partners, which is said to...

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