essence creates virtual Instagrammer

Called Kenna, the computer-generated personality was ceated with Danish digital agency Kubb&co

German beauty brand essence (cosnova) has created an avatar for its Instagram account to help it reach its target audience, generation Z.

Called Kenna, the computer-generated personality was developed with Danish digital agency Kubb&co.

The 21-year-old Kenna is employed as...

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