Fragrance landscape set to shift again

L’Oréal’s announcement that it would buy the Mugler and Azzaro brands from Clarins is the latest move in the French group’s strategy to further strengthen its fragrance business

The fragrance landscape is set to shift yet again. L’Oréal’s announcement that it would buy the Mugler and Azzaro brands from Clarins is the latest move in the French group’s strategy to further strengthen its fragrance business. L’Oréal has shown...

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