Givaudan unveils new brand identity

Swiss flavor and fragrance company Givaudan has unveiled a new brand identity featuring the tagline “Human by nature.”

The new identity is described as reflecting the company’s expansion into areas beyond flavor and fragrance. Since 2014, Givaudan has made 20 acquisitions, expanding into new categories such as nutrition, health & wellbeing and beauty.

The new identity is also positioned as reflecting the shift towards more responsible consumption habits and the increasing demand for products that are both effective and sustainable.

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