Guerlain launches virtual make-up testing app in stores, online

The Voir app scans and calibrates physical products to create digital make-up that can be applied virtually

LVMH-owned beauty and fragrance brand Guerlain has teamed up with tech company Voir Inc to launch a virtual make-up application tool.

The tool claims to allow users to try on multiple shades and looks in a few seconds. The Voir...

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