Guerlain to push international with new fragrance launch

Guerlain ceo Laurent Boillot says the launch of Mon Guerlain will change the scale of the brand

LVMH-owned Guerlain is embarking on what it calls a ‘new cycle’ of development with the launch of its latest women’s fragrance, Mon Guerlain. This new phase will be strongly focused on international expansion and building brand awareness through fragrance.

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