How digital in travel retail can help promote frictionless shopping

AOE implemented a new, enhanced version of London Heathrow airport’s online store, the Heathrow Boutique, with the aim of creating a unified and seamless online and offline experience

How operators and brands can use digital to make getting into store, browsing and buying simpler for travelers

Digital can help attract consumers into travel-retail stores faster and make shopping easier. It is about frictionless shopping—putting the consumer in control and...

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