How digital is impacting brick-and-mortar retail

The trend is for brick-and-mortar retailers to invent fun, playground-like experiences, which was one of the goals of Sephora’s new experience concept

An analysis of the impact digital is having on brick-and-mortar retailing

The buzz—and growth—may be around online sales, and e-commerce may be responsible for a swathe of store closures and retail bankruptcies, but brick-and-mortar stores are set to retain...

Read the full article now!