How Tmall aims to win a greater share of the prestige beauty market

Alibaba-owned Tmall has made it clear it wants to win a greater share of the prestige beauty market

An analysis of China-based online company Tmall’s beauty strategy

Having established itself as China’s go-to e-commerce platform, Alibaba-owned Tmall has made it clear it wants to win a greater share of the prestige beauty market. This means addressing...

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