Il Makiage launches influencer-based e-commerce platform

The e-commerce platform combines curated influencer content with a try-before-you-buy service

US direct-to-consumer make-up brand Il Makiage has launched an influencer-based e-commerce platform, in what it calls a bid to make beauty purchasing online more seamless and to close the gap between online and offline retail.

The new platform combines curated...

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