Industry Talks: Tmall/Tmall Global category lead – cosmetics, Alibaba France Aline Guo-Haefele

Tmall/Tmall Global category lead cosmetics, Alibaba France Aline Guo-Haefele

In our Industry Talks series, Tmall/Tmall Global category lead – cosmetics, Alibaba France Aline Guo-Haefele tells BW Confidential about changes in Chinese consumer habits, shopping festivals, the rise of fragrance in China and how brands do better business on cross-border

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