Interview with Alkor & Co head of Perfumery Division, Private Labels Department Varvara Kulaeva

Alkor & Co head of Perfumery Division, Private Labels Department Varvara Kulaeva

Varvara Kulaeva, who heads up the Perfumery Division, Private Labels at Alkor & Co (owner of Russia’s L’Etoile perfume and cosmetics chain) explains how Russians consume beauty and what the retailer is doing to keep their interest

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