Interview with L’Occitane en Provence global brand director Adrien Geiger

L'Occitane en Provence global brand director Adrien Geiger

L’Occitane en Provence has recently adopted a ‘glocal’ customer-first approach to retail for its latest flagships and concept stores. Global brand director Adrien Geiger tells BW Confidential about the company’s retail strategy and how he sees digital impacting shopping

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