Interview with Shiseido EMEA chief brand officer for fragrance Nathalie Helloin-Kamel

Shiseido recently appointed Nathalie Helloin-Kamel as head of its new Fragrance Center of Excellence, designed in part to respond more quickly to market changes. Helloin-Kamel tells BW Confidential about Shiseido’s plans for the center and the group’s ambitions...
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