Japan’s Bulk Homme taps French football star Kylian Mbappé to front brand

Mbappé will appear in global campaigns and advise the brand as it looks to expand outside Asia

Japanese men’s skincare and haircare brand Bulk Homme has tapped French football star Kylian Mbappé as its global brand ambassador.

The Paris Saint-Germain and France player will front Bulk Homme’s skincare, bodycare and haircare lines in global campaigns, as well...

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