Lagardère Travel Retail introduces app-based personalized fragrance service

Perfumist is an app-based personalized fragrance experience

Lagardère Travel Retail has introduced Perfumist, an app-based personalized fragrance experience, in Aelia Duty Free at Nice Côte d’Azur International Airport.

Describing the app as a “world premiere,” Lagardère says the service (introduced at Nice as a pilot) helps consumers...

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