L’Oréal acquires ModiFace

The move is part of L'Oréal's digital acceleration strategy

L’Oréal has acquired Canadian company ModiFace, a specialist in beauty augmented reality and artificial intelligence, as part of its digital acceleration strategy.

Founded in 2007 by Parham Aarabi, ModiFace’s advanced technologies for 3D virtual make-up, color and skin diagnosis services...

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