L’Oréal France launches new organic brand La Provençale

The 12-sku range centers on one hero ingredient: organic AOP extra-virgin olive oil from Provence

L’Oréal France has launched a new organic skincare brand, La Provençale. Available exclusively for the French market, the new brand is part of the group’s Consumer Products Division.

The 12-sku range centers on one hero ingredient: organic AOP extra-virgin olive...

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