L’Oréal renews Hello Tomorrow Challenge partnership

For the second consecutive year, French group L’Oréal has partnered with Hello Tomorrow Challenge, an international deep-tech competition for start-ups focused on scientific & technological innovations.

The challenge encompasses 10 categories. L’Oréal will support the Wellbeing category, and the group’s chief digital officer, Lubomira Rochet, will present the €15,000 prize to the winner at Hello Tomorrow’s Global Summit in Paris on October 26-27. The summit is set to bring together more than 3,000 deep-tech start-ups, investors and industry leaders.

Since its inception in 2014, the Hello Tomorrow Challenge has attracted more than 100,000 start-ups from over 100 countries.

L’Oréal’s partnership with Hello Tomorrow is aimed at strengthening the group’s innovation strategy, which includes its Research and Innovation Technology Incubator in San Francisco, and partnerships with deep-tech start-ups Ananda, Poietis and Nanoentek.