L’Oréal Travel Retail marks new Shu Uemura collection with millennials-focused event in Seoul

The party-themed event targeted millennials with instagrammable features such as a giant, neon-light lip outline at the entrance, photo walls and a ball pool

L’Oreal Travel Retail Asia Pacific sought to create excitement among millennials at an event at Seoul’s Dongdaemun Design Plaza last month marking the launch of Shu Uemura’s collection with Paris-based jewelry designer Yaz Bukey.

Executed in partnership with Lotte Duty...

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