Macy’s partners with ModiFace for app and in-store beauty try-on tools

The AR beauty experience is launching on the Macy’s app in late spring, and the in-store virtual try-on tool will be available at select locations

US-based retailer Macy’s has partnered with AR beauty solutions provider ModiFace for app and in-store beauty try-on tools.

Customers will be able to virtually try-on make-up from across 1,000 products for the face, lips and eyes.

The AR beauty experience...

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