Madeby Collective to create brand for TikTok personality Addison Rae

Madeby Collective partners with Addison Rae to launch Item Beauty

Beauty brand incubator Madeby Collective is to launch a brand for social-media platform TikTok personality Addison Rae.

Called Item Beauty, the brand is positioned as a clean, cruelty-free and vegan-friendly brand geared towards Gen Z consumers.

Rae is the second...

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