Markwins enters prestige with acquisition of Lorac Cosmetics

Lorac was founded by make-up artist Carol Shaw more than two decades ago

US-based Markwins Beauty Brands has acquired professional make-up artist brand Lorac Cosmetics. The acquisition signals Markwins’ move into the prestige market.

Lorac was founded by make-up artist Carol Shaw more than two decades ago, inspired by celebrity clients who suffered...

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