Mass brands’ online spend in China still weak

Digital investment in China among mass personal-care brands is insufficient, according to a new report by L2 Think Tank. The company reported that P&G spent Rmb378.7m ($62.6m), Unilever Rmb258m ($42.6m) and L’Oréal Rmb234.27m ($38.7m) on digital advertising in China in...
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