Men’s EdP fragrance sales up 28% in France, says NPD

EdP scents now represent 29% of value sales in the men's fragrance category in France

Sales of men’s EdP fragrances in France rose 28% from January to the end of May 2019 to reach €50m, boosted by launches from key brands and increased enthusiasm for more concentrated scents, according to market-research company The NPD Group. 

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