Millennials look for personalized communications in duty free

More than 70% of millennials would be prepared to exchange their personal data for relevant, personalized duty-free offers and promotions

Millennials are seeking more personalization when it comes to duty-free marketing, according to Swiss research agency M1nd-set’s Business Intelligence Service.

While eight in 10 millennials say they are used to receiving personalized communications from domestic retailers, only 10% say the...

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