New beauty search engine aims to democratize beauty

Founded by Stanford graduates Jay Hack and Brandon Garcia, Mira is backed by investors including Unilever Ventures, e.ventures, Founders Fund, 14W and Great Oaks Venture Capital

A new beauty search engine dubbed the “next-generation Google for beauty” aims to help consumers find products that are right for them by leveraging facial recognition and Artificial Intelligence.

Founded by Stanford graduates Jay Hack and Brandon Garcia, Mira is backed by investors including Unilever Ventures, e.ventures, Founders Fund, 14W and Great Oaks Venture Capital.

Mira claims to translate millions of product reviews into bite-size product synopses, allowing users to find out what consumers really think, make side-by-side comparisons and click through to purchase products at the best price. Users can get product recommendations and ask for advice from consumers with similar skin types, skin tones and beauty tastes.

“We like to think of Mira as the world’s most knowledgeable beauty insider in your pocket,” said Mira co-founder and ceo Jay Hack. “It allows users to ask any beauty question on their mind and receive answers from real consumers with diverse backgrounds, taking them from beauty consumer to beauty connoisseur.”

Mira is available as an iOS mobile app and though a beta version at www.askmira.com.

bc563adebc1c92e40e6513c3ce9c598f__________________________