NPD launches nationality tracker to study traveler shopping behavior

The tool was developed by NPD Travel Retail and is a suite of interactive dashboards that show data collected from 22,500 interviews across 25 nationalities

Market-research company The NPD Group has launched a Nationality Tracker, a tool it says will help understand key global traveling nationalities’ duty-free shopping behaviors, and how they evolve over time. The tool is set to help guide the strategies of...

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