Perfect Corp and SoPost launch personalized sampling for MAC

Perfect Corp and SoPost launch personalized sampling experience for MAC Cosmetics

AI and AR beauty company Perfect Corp has partnered with online product sampling platform SoPost to launch  personalized product sampling for make-up brand MAC Cosmetics (ELC).

The brand will feature a single-use link to “Claim a Studio Fix Fluid Foundation Sample” on social-media platforms, such as Facebook and Instagram, and on retailer websites, and opt-in MAC Cosmetics customers will also receive an email with the link.  Once clicked, the link will lead consumers to a landing page that hosts an AR virtual product try-on. Consumers will receive an automatic shade match from 67 shades and have the option to claim the foundation shade that was suggested to them. From there, customers will be led to a page to fill in their shipping information and the product samples will then be delivered to their home.

After delivery, SoPost will follow up with customers to get a review of their product sampling experience in a bid to gain consumer insights and drive customers to points of purchase online.

MAC Cosmetics UK & Ireland Vice President General Manager Fiona Sainty said that the brand has been offering digital try-on via its MAC Virtual Try On service since 2020. However, she says that this new initiative takes the feature further by offering a sample delivered to customers in their own home.

The experience will first launch for MAC’s Studio Fix Fluid Foundation in the UK. Perfect Corp says the offer bridges digital and physical and allows consumers to make more confident purchasing decisions.